It is about relations.

When working with a corporation’s relations in financial markets, you should take aim at maximising the owner’s loyalty towards the corporation.

The goals are to reduce the cost of financing the corporation and to protect and expand the corporation’s commercial leeway.

The cost of financing the corporation is reduced by lowering the threshold for valuations, by lowering the threshold of communication with investors and by minimising perceived risk when assessing information from the corporation.

Investor relations (IR) is a part of corporate communication and should follow the principles of good corporate communication, which can be found here. The two most important principles are to see it as it is and to say it as it is.

The work-processes must contribute to a high quality of the material that is produced and that the people involved in dialogue with the investor community have good knowledge of developments in the business. To that end, consider these factors when designing your work processes.

Smaller corporations often do not have the opportunity to dedicate an entire position to investor relations. Here you find some reflections on how to organise IR in small corporations.

A corporation starts working with investor relations during an IPO. As the IPO is time-consuming and expensive, you should make sure that you harvest the values that are created in the process.

The demand for non-financial information is high and increasing. It can be tempting to use the UN's sustainability goals (referred to as the "SDGs") as a starting point for communication about non-financial information. Remember that even though they get a lot of attention, they are not a management tool. This has consequences for how they are used in communication.