Harvest value from the listing process.

The resources used in the preparations for an IPO produce results that are of high value in the ongoing IR work. Here is a brief description of three values that must be harvested and taken care of.

The contact with investors
Investment banks are paid handsomely for opening doors to investors with whom it may otherwise be difficult to meet.

A CFO works to maximize the owners' loyalty to the corporation.

What then about the dialogue with the investors’ management has met, but who did not initially invest?

Although not all investors immediately become shareholders, they may become so later. Some have mandates or a market view which means that the corporation was not interesting to them at the time of the listing but may become so later. Others want to see how management delivers on its promises before allocating capital to the corporation. It is not unusual that this takes 18 months.

It is therefore very valuable to take care of these relationships and follow them up from the time of listing onwards.

Standard presentation
The presentation material that is used in the investor meetings is thoroughly worked through, quality assured, well rooted internally and well known by the management. It is therefore a good starting point for preparing a standard presentation to be used for investor meetings between quarters.

After each quarter, this presentation can be updated with new figures and in line with the corporation's development.

Usually the presentation is changed after a capital market day.

The level of information
When the underwriters put together the presentation and prospectus that form the basis of the analysts' and investors’ valuation, the corporation chooses which information the market has access to.

The choice of information level is determined, among other things, by what information analysts and investors need to confidently assess the corporation's value.

This level of information must be maintained after the listing. It is useful to show the investors how this will happen by publishing (before the listing), on the corporation's website, a periodic report for the last quarter before the listing, prepared as if the corporation was listed already.