The value of commercial leeway.

The business value of communication is the development and protection of the corporations' commercial leeway.

Commercial leeway is the ability a corporation has to implement changes and the ability it has to handle unforeseen events.

Your leeway must also be protected to avoid being forced to implement changes that are undesirable, or to implement them at an unfavourable time or in an unfavourable way.

Efficient pricing of the corporation's financial instruments not only keeps the cost of financing down and protects you against hostile investors but also provides financial flexibility and thereby commercial leeway.

Commercial leeway is also affected by whether the financial market - and other stakeholders - have the information, knowledge and attitude towards the corporation and its management that is necessary to support management’s efforts to achieve its goals and avoid undesirable changes.